Friday, January 18, 2008
Celebrity Cruises Goes Green!
Celebrity Cruises has discovered the future of cruising, and starting with the Celebrity Solstice which will be inaugurated later this year, they'll be providing it. Amazing high tech gear will be needed to maintain and showcase this wonderful new attraction to cruisers everywhere. So the future of cruises sits just below this very sentence!
That's right, Celebrity Cruises will be introducing the grass concept to their new ship with "The Lawn Club." One of the public decks will feature about 23,000 square feet of honest to goodness grassy goodness for people to enjoy, walk on, putt golf balls and play bocce on. It's like a piece of that perfect backyard you hope to create at home, for your vacation.
Which begs the question, why would you travel thousands of miles to be reminded of your backyard? Not to be too worried though, Celebrity is making this strange thing a little weirder by offering glass blowing demonstrations and classes as well that you can take on the lawn. Seriously. Celebrity is teaming up with the Corning museum of Glass to bring this show to sea.
I don't quite know what else to say... because I don't really know how to react. Will this get a reaction? Yes. I just don't understand it to be that much of a draw. Celebrity does go for more of a country club feel, so this may work to the cruise line's advantage, but at the same time it's another one of these things I don't get. Much like an ice skating rink on the Caribbean sea, its an interesting idea but not something that would make me jump on a cruise.
I think for most people, the itinerary and service are the big draws to a cruise line like Celebrity. There's a draw to being treated well on a well appointed ship, but this kind of gimmick is more suited to Royal Caribbean or Norwegian who need to put forth these gimmicks to keep the same itineraries on otherwise ordinary ships interesting year after year.
And how interesting is this ultimately? Sail Celebrity, watch glass harden and grass grow. Sign me up!
That's right, Celebrity Cruises will be introducing the grass concept to their new ship with "The Lawn Club." One of the public decks will feature about 23,000 square feet of honest to goodness grassy goodness for people to enjoy, walk on, putt golf balls and play bocce on. It's like a piece of that perfect backyard you hope to create at home, for your vacation.
Which begs the question, why would you travel thousands of miles to be reminded of your backyard? Not to be too worried though, Celebrity is making this strange thing a little weirder by offering glass blowing demonstrations and classes as well that you can take on the lawn. Seriously. Celebrity is teaming up with the Corning museum of Glass to bring this show to sea.
I don't quite know what else to say... because I don't really know how to react. Will this get a reaction? Yes. I just don't understand it to be that much of a draw. Celebrity does go for more of a country club feel, so this may work to the cruise line's advantage, but at the same time it's another one of these things I don't get. Much like an ice skating rink on the Caribbean sea, its an interesting idea but not something that would make me jump on a cruise.
I think for most people, the itinerary and service are the big draws to a cruise line like Celebrity. There's a draw to being treated well on a well appointed ship, but this kind of gimmick is more suited to Royal Caribbean or Norwegian who need to put forth these gimmicks to keep the same itineraries on otherwise ordinary ships interesting year after year.
And how interesting is this ultimately? Sail Celebrity, watch glass harden and grass grow. Sign me up!
Labels: celebrity cruises, cruises, gimmicks, travel
Roger, 6:35 PM
