Monday, March 17, 2008
Whither Travel Agents?
Planning a trip used to be so easy. Twenty years ago, it meant a trip to the local travel agent and having an expert to find the best prices and options for you was worth a lot. Today it is a completely different game. There are more options, more products and more services to choose from than ever before. Planning a trip can still be as easy as booking a flight or a cruise and just going, but with all these different possibilities, sometimes it helps to have help. Travel Agents can be a huge difference between a trip that is a royal pain, and one that is a dream. But there are different kinds of travel agents that specialize in different things.
Generally, this can be grouped into three levels of service: Full Service, Discount Service, and Self Service. Each service serves a different kind of traveler, and has its place in the industry. Knowing which one to use puts you well on the way of getting the trip of your dreams for the right price.
1. Full Service
The Full Service Travel Agent, is the travel agency that has always been around. Small staffs of experts in the field help you negotiate through what can be a difficult set of options. If a trip requires multiple visas, a combination of hard to find airfare, train trips or remote hotel stays, this is the agent to use. Although the traditional agent you use might not have the full knowledge base necessary to walk through a complicated itinerary right away, the traditional agent knows how to navigate through the industry to find the best options relatively quickly. The traditional agent will do research, will have glossy brochures and will put together the nice itinerary package, but at a price.
Full Service travel agents work on commission and often charge additional fees for their time. This is a fair trade. Good full service agents share knowledge to smooth out future voyages for their clients and it can be a time consuming process for them. Because full service travel agents work with fewer clients and rely on developing relationships for their businesses, full service agents cost more money.
2. Discount Travel Agencies
Open up any major Sunday newspaper in the United States and the advertisements for low price travel agencies crowd the Travel sections. Although many of these agencies have a chop-shop mentality, they can actually be a good deal. With the low price, comes less service though. These agencies are good for land packages and cruises especially, and these agencies tend to focus on one or two specific features of the travel world, rather than a full range of services. For example, the agent might sell cruises but not airfare, or land packages but not car rental.
The discount agent might be a better expert on specific aspects of the travel world than the full service agent - but the discount agent is there to sell that cruise, not provide hand holding. Discount agencies operate on volume, so doing research before the phone call is important, and after the sale service generally takes a back seat. It might feel cheap, but that is because it is cheap. In many cases, these agencies are discounting up to 85% of the commission that they would otherwise earn on the booking that is being past their way. So, the same booking that makes the Full Service agency 160 dollars, might only make the discount agency 30 dollars. Small margins also tend to mean change and cancellation fees, so be aware of what the commitment is before booking that cruise.
The discount agent is the best agent to talk to for cruises, provided the booking is simple. Some cruise lines, like NCL and Carnival, will not allow advertised discounts, but call a discount agent, and that 1000 dollar price could suddenly be 900 or 925 dollars.
3. Self Service
The internet has opened up a whole new level of travel professionals, the traveler themselves. Thanks to sites like Sidestep and FareCompare, the lowest airfare is available to you with a few clicks of a mouse. Self service is best for ticketing airfare because it's rare (although not impossible) for a travel agent to have a lower rate. Most airlines no longer pay commission for flights booked through agencies, so those agencies tack on extra booking fees that can range from $25 to $60 per ticket. Hotels and Car Rentals can be the same as well.
Some limited service will be given to the Self Service traveler from the Travel Providers themselves, but when using the internet, the phrase "on your own" is especially true. Buyer beware is the rule, and mistakes can be very costly. For example, a misspelled name on an air ticket could basically be a loss of that ticket. So nervous travelers should go full service. The extra money is worth the piece of mind. Also, avoid booking cruises on your own. Discount agencies can get you a better deal and better service with just a few phone calls.
With all the options available to today's traveler, it's no longer a "One Agent Fits All" travel world out there. Choosing the right kind of agent to help with the preparations can make a huge difference both in price and piece of mind.
Generally, this can be grouped into three levels of service: Full Service, Discount Service, and Self Service. Each service serves a different kind of traveler, and has its place in the industry. Knowing which one to use puts you well on the way of getting the trip of your dreams for the right price.
1. Full Service
The Full Service Travel Agent, is the travel agency that has always been around. Small staffs of experts in the field help you negotiate through what can be a difficult set of options. If a trip requires multiple visas, a combination of hard to find airfare, train trips or remote hotel stays, this is the agent to use. Although the traditional agent you use might not have the full knowledge base necessary to walk through a complicated itinerary right away, the traditional agent knows how to navigate through the industry to find the best options relatively quickly. The traditional agent will do research, will have glossy brochures and will put together the nice itinerary package, but at a price.
Full Service travel agents work on commission and often charge additional fees for their time. This is a fair trade. Good full service agents share knowledge to smooth out future voyages for their clients and it can be a time consuming process for them. Because full service travel agents work with fewer clients and rely on developing relationships for their businesses, full service agents cost more money.
2. Discount Travel Agencies
Open up any major Sunday newspaper in the United States and the advertisements for low price travel agencies crowd the Travel sections. Although many of these agencies have a chop-shop mentality, they can actually be a good deal. With the low price, comes less service though. These agencies are good for land packages and cruises especially, and these agencies tend to focus on one or two specific features of the travel world, rather than a full range of services. For example, the agent might sell cruises but not airfare, or land packages but not car rental.
The discount agent might be a better expert on specific aspects of the travel world than the full service agent - but the discount agent is there to sell that cruise, not provide hand holding. Discount agencies operate on volume, so doing research before the phone call is important, and after the sale service generally takes a back seat. It might feel cheap, but that is because it is cheap. In many cases, these agencies are discounting up to 85% of the commission that they would otherwise earn on the booking that is being past their way. So, the same booking that makes the Full Service agency 160 dollars, might only make the discount agency 30 dollars. Small margins also tend to mean change and cancellation fees, so be aware of what the commitment is before booking that cruise.
The discount agent is the best agent to talk to for cruises, provided the booking is simple. Some cruise lines, like NCL and Carnival, will not allow advertised discounts, but call a discount agent, and that 1000 dollar price could suddenly be 900 or 925 dollars.
3. Self Service
The internet has opened up a whole new level of travel professionals, the traveler themselves. Thanks to sites like Sidestep and FareCompare, the lowest airfare is available to you with a few clicks of a mouse. Self service is best for ticketing airfare because it's rare (although not impossible) for a travel agent to have a lower rate. Most airlines no longer pay commission for flights booked through agencies, so those agencies tack on extra booking fees that can range from $25 to $60 per ticket. Hotels and Car Rentals can be the same as well.
Some limited service will be given to the Self Service traveler from the Travel Providers themselves, but when using the internet, the phrase "on your own" is especially true. Buyer beware is the rule, and mistakes can be very costly. For example, a misspelled name on an air ticket could basically be a loss of that ticket. So nervous travelers should go full service. The extra money is worth the piece of mind. Also, avoid booking cruises on your own. Discount agencies can get you a better deal and better service with just a few phone calls.
With all the options available to today's traveler, it's no longer a "One Agent Fits All" travel world out there. Choosing the right kind of agent to help with the preparations can make a huge difference both in price and piece of mind.
Labels: preparations, travel, travel agents
Roger, 12:18 AM
2 Comments:
sterling | bizlift, at March 17, 2008 3:08 PM
That's a good question. I work in the travel industry, and I don't particularly want to endorse anyone though. Every experience, especially in the discount arena can be a different one.
I can recommend, however, using the bigger agencies that are attached to the Cruise Compete consortium. Just keep in mind, that when you're looking to save every possible penny that you won't get the service you'd find elsewhere.
I can recommend, however, using the bigger agencies that are attached to the Cruise Compete consortium. Just keep in mind, that when you're looking to save every possible penny that you won't get the service you'd find elsewhere.
Would love if you could share some of the better discount travel agencies with us.