Tuesday, December 09, 2008
Virgin America Expands to Boston
Airline expansion is not exactly the in thing these days. First ridiculous fuel costs, then a deep recession has made contraction, rather than expansion the rule. But this isn't the case with low cost carrier Virgin America which has announced its eighth and only new destination for 2009, Boston.
The five daily flights, to San Francisco make sense for the fledgling carrier as the Boston-San Francisco route is underserved. This could be a little bit of trouble for an already strapped United, and a bit of salvation for Virgin America whose load factors have led to underwhelming performance.
Will this help Virgin reach a break even point in 2010? Only time will tell, but this is long haul expansion that makes sense for the somewhat troubled carrier.
The five daily flights, to San Francisco make sense for the fledgling carrier as the Boston-San Francisco route is underserved. This could be a little bit of trouble for an already strapped United, and a bit of salvation for Virgin America whose load factors have led to underwhelming performance.
Will this help Virgin reach a break even point in 2010? Only time will tell, but this is long haul expansion that makes sense for the somewhat troubled carrier.
Labels: boston, travel, virgin america
Roger, 2:56 PM
